Modern Motion Chiropractic

Photography, Video Content, & Content Marketing Strategy

Dr. Joanna of Modern Motion Chiropractic and I did a half day brand and content creation session at her office in Rocky River, Ohio.

This was Dr. Joanna’s first professional photography session since opening up her own chiropractic office. After booking, she filled out my in depth questionnaire so that I could help identify her goals and then work on planning out her session day.

CLIENT GOALS:

To create visual content that aligns with the core values of Modern Motion and be usable content for website, email newsletters, and social media
Vertical b-roll style video to be used for Instagram reels
High quality photos to use on both social media as well as website, emails, and anywhere else needed
A cohesive gallery that is well rounded, with Joanna’s face so that they don’t look like stock images and shows off her various services and unique approach to chiropractic care

VIBE: Honest, Professional, Approachable, Caring, Knowledgeable CORE VALUES: Fitness, Innovation, Success

THE PROCESS:

Once I reviewed Joanna’s questionnaire I got to work creating a brand session guide. We arranged for an array of models, determined the must have poses and shots we needed, what we would do with each model, outlined a timeline for the day, what to wear, and the suggested content strategy and direction for her.

Final Gallery

Joanna’s final gallery included 100 images and over 50 videos for her to use on her website, social media, email marketing, print and advertising and anywhere and everywhere else in between she needs for months to come!

THE RESULTS:

A gallery of 100 cohesive and branded images and over 50 videos
Custom Content Bank of topics and ideas for content creation
Set of custom branded Canva templates for Instagram

Canva Templates & Content Strategy

Since one of Joanna’s struggles was spending so much time creating Instagram posts, I created a content idea bank which defined her core content pillars and gave her topic ideas for content creation as well as custom made Canva templates for Instagram with her branding already applied ready to use and post again and again and help drive brand consistency while make her marketing efforts easier.

what she said

“The brand photos, templates, and content directions have helped me immensely. It has saved me so much time trying to figure out what to post and how to make it look good. Previously, I would spend half of my work day working on social media... now I spend maybe an hour or two a week. I do not feel nearly as stressed or overwhelmed about what I am going to post, I actually get excited to sit down and make content.

I have had multiple compliments about how nice my page looks. I feel like as a whole my business looks more established and successful. I have had a few patients book or reach out about booking due to posts they have seen on instagram.” -Dr. Joanna Consiglio