how Natalie elevated her business with a photo & video content shoot for her teen coaching brand in northeast ohio
When it comes to building a strong brand presence, having the right visual content is essential. For Natalie Borrell, owner of Life Success for Teens, creating impactful photos and videos was a key step in connecting with her audience. As an academic life coach specializing in helping teenagers manage stress, anxiety, and confidence issues, Natalie wanted visuals that conveyed her brand's mission of empowerment, support, and transformation.
That’s why we planned a full-day photo and video shoot in Northeast Ohio, combining both studio settings and local spots around downtown Medina Public Square. From the cozy vibe of the local coffee shop to the inviting atmosphere of the library, we chose locations that aligned with Natalie's brand values—calm, approachable, and inspiring.
The Planning Process
Before the shoot, I guided Natalie through the entire process with a detailed planning guide. We discussed outfit choices, locations, and shot ideas to make sure the visuals truly represented her brand. Natalie wanted a mix of professional and relaxed images, so we created a timeline to maximize our day. The goal was to capture both still photos and plenty of video content, as she primarily uses Instagram Reels to engage her audience.
The Shoot Day
Our session started at my studio, where we used clean white backgrounds, lifestyle sets emulating an office and desk as well as living area and pops of color to match Natalie's vibrant brand. We then moved outdoors to Medina Public Square, capturing shots at the library, the local coffee shop, and around the bustling downtown area. Natalie’s relaxed energy made the session flow naturally, and we were able to capture her friendly, approachable presence in every shot.
By the end of the day, we had created over 100 video clips and 30 edited photos. The videos ranged from candid moments to more structured content, giving Natalie a versatile library to pull from for months to come. Since video content is a major focus for her brand, this shoot gave her the flexibility she needed to keep her social media fresh and engaging.
Example of a few of the reels I created for her with the video clips we took as well as some photos we captured!
Why Visual Content Matters for Life Success for Teens
For Natalie, content that feels relatable and authentic is crucial to connecting with both teens and their parents. By using video clips in Instagram Reels, she’s able to convey the energy and optimism that defines her coaching approach. This shoot provided her with the dynamic content needed to share success stories, give tips, and inspire her audience.
Working with Natalie was a fantastic experience. She’s passionate about helping teens feel more confident and balanced, and her enthusiasm came through in every shot. The combination of professional photos and engaging video content will help her continue to grow her online presence while staying true to her brand. I’m excited to see how Natalie uses this content to inspire more families and teens in Northeast Ohio!
